Terrano Partners with Canyon SRAM Women’s Cycling
Terrano XT is the latest product from the leading cycling communication company
Philadelphia, Penn. (February 14, 2019) – TerranoTM announces its partnership with world-class women’s cycling program CANYON//SRAM Racing, supplying the program with its latest generation product, TerranoXT.
With the communication technology of Terrano, the team can further their mission in performance and training safety. Terrano is developed for cyclists, by cyclists. Driven by adventure, adrenaline and performance balanced with human connection, Terrano strives to bring the cycling community together, safely. Terrano embraces the sport’s strong community vibe and rider companionship with safety-oriented communication devices designed for all of life’s shared moments on two wheels.
“Safety on the road and communication with another is key! I am excited that the team has joined forces with Terrano, in technology research and development partnership. The team is always committed to use latest technologies to improve the riders training and racing communication within their training group, but also with their coaches, as well as improving safety during group rides. I believe that Terrano is a powerful piece in that puzzle,” commented Ronny Lauke, Team Manager CANYON//SRAM Racing.
The team will be an active component in product testing, product development and community outreach for Terrano. Terrano will be integrally involved in supporting the team’s participation in community events and inspiring more people to get out and enjoy bike riding.
“Terrrano is extremely proud to partner with CANYON//SRAM Racing, the reigning Women’s Team Time Trial world champions. Terrano’s partnership with the program goes far beyond the typical team corporate sponsorship. We see in this partnership a strategic milestone to raise the awareness to the importance of out-of-the ear communication device while riding and how it can improve ride safety for all cyclists. The athletes are using Terrano communication systems in their daily training, providing profound insight for our company’s development. Leveraging the know-how and the experience of the team’s management, along with ongoing feedback from the team’s pro athletes during the season, we believe we have a strong platform for R&D,” said Ran Margaliot, Managing Director, Terrano Systems.
Team rider Alexis Ryan is excited about this new partnership as it crosses from racing strategy to daily training.
“Terrano is an innovative communication tool that will be very useful to our team during course reconnaissance. The intuitive operation and sound clarity will allow information to transfer fluidly between riders in the group and staff in the car. I’m looking forward to discovering all the ways Terrano can enhance my cycling experience,” commented Ryan.
“I’m looking forward so see how the use of the Terrano system influences our communication within the team while inspecting a race course or training. Especially for TTT (team time trial) preparation, I can see Terrano working well. Voice activation allows you to keep your hands on the extensions to keep yourself and your teammates safe, with still being able to pay attention to the surrounding road noises. The best feature for me as a weak climber is the possibility of 1.5 km reach. It allows me to stay in contact with the strong climbers to keep them informed about my pain cave!” added Tanja Erath, rider, CANYON//SRAM Racing.
Terrano is a subsidiary of Cardo Systems, Ltd. the global market leader in wireless communication systems for motorcyclists.
About CANYON//SRAM Racing
We are a UCI professional women’s cycling team competing at the highest level of racing on a global stage. Our high calibre international roster is made up of the world’s best riders, experienced winners and exciting new talents hungry for success to lead the women’s peloton. Boasting one of the youngest averages amongst the top ten UCI women’s teams in the peloton, the squad will take part in all 23 UCI Women’s WorldTour races on the 2019 calendar. Their strength as a group is what sets these riders apart, their individual commitment to a team goal. Together we will advance women’s professional cycling, inspire to ride, and challenge convention. Be part of our story to take the lead.
TerranoTM is a innovative communication company, developing products to connect adventure and safety. TerranoXT is the latest product from the cutting edge company, designed to evolve the riding experience and bring communication safely to cyclists. A subsidiary of Cardo Systems, Terrano empowers bicycle riders through communication, bringing the ability to communicate for a more enjoyable and safer riding experience. Having launched the first system in 2016, Terrano continues to develop high-end communication and entertainment systems for cyclists, sharing the passion for the human connection and the outdoor adventure. Terrano is founded on decades of technology and innovation guided by profound market leaders in high-performance, field – proven outdoor Bluetooth® communication systems. terranosystems.com
Cardo Systems specializes in the design, development, manufacturing and sale of state-of-the-art communication systems for motorcycle riders. Since inception in 2004, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems. The company’s products, now available in over 85 countries, are the world’s leading communication devices for the motorcycle industry. cardosystems.com
Terrano Communications System connects with Bluetooth technology between riders and to the phone.
Terrano Communication System is floating out of the ear for maximum safety and full road awareness.